Stage 1 – Entry-level jobs in the marketing industry
For a student who has just graduated from college, or for those who have never had experience in the marketing industry before, for the initial stage it may be possible to find a position at this entry-level stage. Interestingly, when we are at the entry-level stage, we can choose a job that matches our passion, because the field is quite wide.
For example, if you like writing, you can choose a job as a Content Writer, or if you really like working in the field, you can try working as an event coordinator in a company. In addition to these two jobs, here are some other jobs that can be carried out in the marketing industry, including:
- Account Coordinator
- Social Media Coordinator
- Project Coordinator
- Marketing Coordinator
- Public Relation Associate
- Event Marketing Coordinator
- Event Marketing Specialist
- Marketing Specialist
Stage 2 – Marketing manager
Marketing Manager is more about forming, maintaining, and evaluating the marketing strategy that is being or will be carried out by the brand. An important character that Marketing Managers need to have is the value of leadership, because they need to lead the execution of the marketing strategy and maintain the process.
Some of the positions at this stage include,
- Advertising Manager
- Public Relations Manager
- Promotions Manager
- Brand Manager
- Sales Manager
- Social Media Manager
- Community Manager
- Product Marketing Manager
- Content Manager
Stage 3- Director of marketing
The main task of a Marketing Director is usually focused on marketing strategy. After a director receives research and reports from the Marketing Manager regarding market conditions, customer data and activities carried out by competitors, a Marketing Director will later adjust these various conditions with the strategies he has built, so that business goals can be achieved by the company.
And the purpose of the strategy is usually to increase customer interest so that they have a desire to use the products or services offered.
The positions that can generally be achieved at this stage are,
- Director of Marketing Research
- Director of Advertising Sales
- Director of Media
- Director of Public Relation
- Director of Marketing Analytics
Stage 4 – VP of marketing
The role of a Marketing Vice President requires a mix of leadership, technical and business skills. VP Marketing also often acts as a spokesperson for the company. Apart from the other duties of VP Marketing, they also need to work with people from other departments to reduce the gap between departments and strengthen the bonds. A VP also needs to find out how to make the product or service offered by the brand even better.
Usually there are two important positions held by someone who is at this stage,
- VP of Brand Development
- VP of Digital Marketing
Stage 5 – Chief Marketing Officer
The Chief Marketing Officer is the top position in the marketing industry. Once someone is in this position, their responsibilities cover all marketing lines of the company, including developing and planning strategies, as well as overseeing the execution of any ongoing marketing initiatives.
The CMO will report all his work to the Chief Executive Officer (CEO) and be responsible for the ROI of all marketing activities carried out by the company.
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